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Take the money and fly

Athabasca Buy-Low shopper Chris Eherer wins new truck, opts for cash value
Buy Low contest
There was a good reason for smiles, cheers and celebrations at Buy-Low Foods in Athabasca last Friday, June 17, as the local grocery store presented shopper Chris Eherer with a $50,000 prize, the cash equivalent of a new 2021 Ram 1500 Classic Tradesman as part of its MyNR game, which had more than 750,000 entries from across Western Canada. Pictured, L-R, Buy-Low staffers Alisa Schulte, Laurie Gauthier, Tim Anderson, Brenda Bodnarchuk, Adrian Krawec and Michelle Ladouceur present Eherer with his winnings, along with manager Trent Burrell. 

ATHABASCA – How do you drive a truck to Scotland? 

You don’t. Instead, you take the cash equivalent of a new truck, buy a plane ticket and fly across the pond to the castle-spotted, northern highlands of the largest of the British Isles. That’s the fun part of what Chris Eherer plans to do with his $50,000 winnings after his name was drawn out of 748,000 entries in the My Neighbourhood Win (MyNR) game through Buy-Low Foods. 

The grand prize, a 2021 Dodge Ram 1500 Classic Tradesman, sells for about $53,000, as Eherer confirmed through Brown’s Chrysler in Westlock, before taking the cash prize, which occurred at the Athabasca grocery store, with much fanfare June 17, and included a free barbecue lunch. 

A truck just wasn’t going to get Eherer to Scotland, he said, as Buy-Low staff handed out lunch to incoming and outgoing shoppers and tried their best to fight the wind on behalf of the celebratory balloons. For that matter, it wasn’t going to pay any bills either, which is the other part of what Eherer plans to spend the cash on. 

“I didn’t actually believe the fellow on the phone, I thought it was a scam. I just plan on a trip this winter, to Scotland … I want to rent a haunted castle,” he joked as passersby congratulated him. 

Athabasca Buy-Low Foods manager Trent Burrell said the three-quarters-of-a-million entries came from shoppers who frequented one of 26 Buy-Low Foods stores, 16 Nestor’s Market stores or one AG Foods store in Osoyoos, B.C. and opted in to the MyNR program. It was only the second time the contest has run since it started in 2019, he added. 

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